Earlier in 2016 we were engaged to create an end to end commercial for client SJW films, promoting a brand new CD collection for Donna Summer's greatest hits.
We supplied previsualisation of the commercial, allowing the client to chop and change as they saw fit. Once approved, neon beams that fly towards camera were modelled and rigged in 3D to recreate feeling of past CD sleeve artwork, then timed & animated at each track. Light fog and stars were added to give more depth, along with rare archival footage of Donna overlaid.
On the left is source postcard artwork from past CD release, while on the right is the animated test created at Flex to replicate the look
Special thanks to Sophie Wardle and the team at SJW films for working with us on this exciting project.
Donna Summer: The Ultimate Collection full commercial is currently airing on UK Television & can be viewed via the link below: