Nectar App Commercial

In September 2019 Flex Animation was excited to assist NineteenTwenty with a unique rigging task. The latest Nectar App commercial required an amorphous blob rig, which could be manipulated to make a range of pleasant shapes whilst maintaining volume preservation. Along with blendable appendages, custom correctives were sculpted and integrated seamlessly with the rig controls during the production to meet the animators’ needs.

Special thanks to NineteenTwenty Bristol for working with us on this short and sweet project.

The full commercial can be viewed below:

Donna Summer: The Ultimate Collection

Earlier in 2016 we were engaged to create an end to end commercial for client SJW films, promoting a brand new CD collection for Donna Summer's greatest hits.

We supplied previsualisation of the commercial, allowing the client to chop and change as they saw fit.  Once approved, neon beams that fly towards camera were modelled and rigged in 3D to recreate feeling of past CD sleeve artwork, then timed & animated at each track.  Light fog and stars were added to give more depth, along with rare archival footage of Donna overlaid.

On the left is source postcard artwork from past CD release, while on the right is the animated test created at Flex to replicate the look

On the left is source postcard artwork from past CD release, while on the right is the animated test created at Flex to replicate the look

Special thanks to Sophie Wardle and the team at SJW films for working with us on this exciting project.

Donna Summer: The Ultimate Collection full commercial is currently airing on UK Television & can be viewed via the link below:

https://vimeo.com/189783759